For builders

From job site to published, without the burnout.

You build. Your crew snaps photos between tasks. Wallflower turns them into a week of Facebook and Instagram posts, and you approve them from your phone, right on the job site.

Try it free for 7 days.

The content calendar in week view for Harlow Build Co., October 4 to 10: a Facebook post at 10 AM and an Instagram post at 11:30 AM every day, each with a job-site photo and a Pending Review label.
The Wallflower phone app on an iPhone, open to Capture with a photo of a house framed up with its roof trusses on, the caption “Trusses are on. Sorry about the…”, and buttons to create a post or save it to the library.

Sound familiar?

Your best marketing is already on the job site.

No time after a long day on site

Posting is the first thing to go when the schedule fills up. Then the page goes quiet right when people are looking.

Great work stuck in a camera roll

Framing, finishes, the before-and-after. It's all on someone's phone, and nobody has time to write it up.

Not a marketer, don't want to be

None at all. If you can take a photo, you can run this.

The whole job

Three steps, and most of them aren't yours.

  1. 1. Snap it on site

    You or anyone on the crew takes a photo in the companion app. Progress, materials, the finished room.

    The phone app's Capture screen with a just-taken job-site photo of a house with its roof trusses on, the caption “Trusses are on. Sorry about the…”, and Create a post and Save to library buttons.
  2. 2. We make the week

    It becomes posts, captions, and a schedule, shaped to your brand and ready to go.

    The Fill My Week screen for Harlow Build Co.: seven drafts ready for review with an Approve all button, and the first three days, Monday, October 26 to Wednesday, October 28, each Ready and Pending review with Facebook and Instagram: “On site today” with a house framed up with its roof trusses, “Meet the crew” with a carpenter's tool belt and hammer, and “How it's built” with white coffered ceiling trim.
  3. 3. Approve from the job site

    Open the Review tab on your phone and approve in a tap, or let posts go out on their own.

    The phone app's Review tab on draft 6 of 8: an Instagram post with a photo of hand-coped ceiling trim and the caption “Before anyone asks, yes, that trim is hand-coped at every inside corner,” with Pass and Approve buttons below.

Approve from the truck

Run your marketing from the job site.

The Review tab in the phone app lists every post waiting for you. Check the photo and caption, tap Approve, and get back to work. No laptop, no office, no evenings at the kitchen table.

  • Everything waiting for approval, in one list on your phone
  • Approve in a tap between jobs
  • Your crew keeps capturing; you keep the final say
The Wallflower phone app on an iPhone, open to the Review tab on draft 6 of 8: an Instagram post with a photo of a framed house with its roof trusses on and the caption “If you drove by this morning and saw a crane in the yard, that was us. Sorry…”, with Pass and Approve buttons below.
The Wallflower phone app on an iPhone just after an approval: draft 7 of 8 under the banner “Approved. We'll schedule it.”, with the next Instagram post up, a photo of a bright kitchen with white cabinets and a turquoise island captioned “Painted or stained cabinets? We're building both right now and the shop is…”, and Pass and Approve buttons below.

Your whole crew can help

You don't have to be the one holding the phone.

Hand the companion app to your crew. Every shot from every site lands in one workspace, ready for “fill my week.” No group texts, no files to chase.

Unlimited companion users on every plan
The media library for Harlow Build Co.: a grid of photos from the crew, IMG_4127 to IMG_4138, tagged framing, site, trim, kitchen and porch.

Example week

One week of posts, from one crew's photos.

Every post below started as a photo from the job site.

  • Instagram post preview from @harlowbuildco: wall framing and roof trusses on a ranch-style house under construction. Caption: “Walls are standing on the ranch-style build. Trusses show up Thursday if the weather cooperates.” 96 of 2,200 characters.
  • Instagram post preview from @harlowbuildco: white coffered ceiling trim over dark wood beams. Caption: “Before anyone asks, yes, that trim is hand-coped at every inside corner. It takes longer. It also doesn't open up after the first winter.” 137 of 2,200 characters.
  • Instagram post preview from @harlowbuildco: a framed house with its roof trusses up against a blue sky, pallets of roofing in front. Caption: “If you drove by this morning and saw a crane in the yard, that was us. Sorry about the blocked lane for an hour. Trusses are on.” 128 of 2,200 characters.
  • Instagram post preview from @harlowbuildco: a bright kitchen with white cabinets, a turquoise island and pendant lights. Caption: “Painted or stained cabinets? We're building both right now and the shop is split down the middle. Tell us which way you'd go.” 125 of 2,200 characters.
  • Instagram post preview from @harlowbuildco: a finished covered porch with wicker chairs and hanging planters on a dark wood wall. Caption: “Last punch-list item is done on the covered porch. The owners get their keys this week. If you want a porch for next summer, now's when we start scheduling, so give us a call.” 175 of 2,200 characters.

Pricing

Pick a plan, fill your week.

Every plan includes unlimited scheduling, "fill my week" content, and unlimited companion-app users for capturing on the go.

Posting to Facebook + Instagram? Start on Solo. Want TikTok too, or a couple of people in the office? Go Pro.

Solo $29 a month, 500 email subscribers · 5,000 sends a month. Pro $79 a month, 2,000 email subscribers · 20,000 sends a month. Enterprise $149 a month, 5,000 email subscribers, shared across workspaces · 50,000 sends a month

MonthlyAnnual2 months free

Solo

Best if it's just you, on Instagram + Facebook.

For the solo owner getting a steady presence off the ground.

$29/mo

500 email subscribers · 5,000 sends a month

Billed monthly. Or $290/year with 2 months free.

Start free trial

7 days free. Cancel before your trial ends and you won't be charged.

  • Instagram + Facebook
  • 1 workspace
  • 1 seat · unlimited companion users
  • Up to 4 pages or profiles · more than one per channel
  • 10 made-for-you images / mo
  • 1 hour of video processing / mo
  • Email marketing · 500 subscribers
  • 90 days of analytics
  • Everything you'd expect: composer, calendar, approvals, brand voice

Enterprise

Best if you run 2–3 brands or locations.

For a growing team running two or three brands or locations.

$149/mo

5,000 email subscribers, shared across workspaces · 50,000 sends a month

Billed monthly. Or $1,490/year with 2 months free.

Start free trial

7 days free. Cancel before your trial ends and you won't be charged.

  • 3 workspaces · each with Pro's channels and tools
  • All four channels
  • 5 seats in each workspace (15 total) · unlimited companion users
  • 8 pages or profiles in each workspace (24 total)
  • 50 made-for-you images / mo, in each workspace
  • 10 hours of video processing / mo, in each workspace
  • Email marketing · 5,000 subscribers, shared across workspaces
  • Unlimited analytics history
  • Priority support
  • Everything you'd expect: composer, calendar, approvals, brand voice

Running an agency or a stack of brands? Get in touch and we'll set up the right workspaces and seats for you.

Good questions

What builders actually ask.

Do I need any marketing experience?

None at all. If you can take a photo, you can run this. We can handle the captions, the formatting for each channel, and the timing, so you can stay focused on the work.

Can I approve posts from the job site?

Yes. The Review tab in the phone app lists every post waiting for approval, and you approve in a tap.

Can my crew send photos without a seat?

Yes. Companion access is unlimited on every plan, so the whole crew can feed the content without taking up a seat.

Do you use my real photos or generated ones?

Your real work comes first, because that's what people respond to. When you're short on photos, we can create on-brand images to fill the gap.

Is there a free trial?

Yes, 7 days. Cancel before your trial ends and you won't be charged.

You took the photo. We'll do the rest.

Your crew already took the photos. Start your free trial and see your first week of posts before you decide.

Start free trial

Try it free for 7 days.