Start from your email calendar

2 min readApplies to: Web app

Where email campaigns begin.

Your email calendar sits next to your social plan. It's where you see what's going out, and where new emails start.

Open Email Marketing in Wallflower

On this page
  1. Before you start
  2. 1. Open the email calendar
  3. 2. Look at your starter month
  4. 3. Read the calendar
  5. 4. Start a new email
  6. Related articles

Before you start

  • You're an Owner, Admin, or Editor. Editors draft emails. Owners and admins approve and send them.
  • You have some posts planned on your social calendar. The email calendar uses them for ideas.
  1. Open the email calendar #

    In the sidebar, open Email Marketing, then Calendar. Switch between Month and Week at the top.

    Email calendar for Windrow Bakehouse, month view, October 2026
  2. Look at your starter month #

    If you have social posts planned, you may see We sketched a starter month. These are email ideas based on your posts. They show on the calendar as Suggested.

    • Click Accept all to add them as draft campaigns.
    • Click Clear to start fresh.
    We sketched a starter month banner above the calendar, with Suggested items on the grid
  3. Read the calendar #

    Each email shows its status: Proposed, Draft ready, Scheduled, Sent, Skipped, or Suggested. When drafts are waiting, click Review to go through them.

    Email calendar week of Oct 4 to 10 with Draft ready and Scheduled emails and the Review button
  4. Start a new email #

    Click New email to start one from scratch. You'll pick a layout first. See Use email templates.

    TipMoving from another tool? Import campaigns (CSV) brings in your planned emails, and Upload subscribers brings in your list.
    Email calendar header with New email, Import campaigns (CSV) and Upload subscribers

Still stuck?

If you need more personalized support, send us an email and we will get back to you soon.

Visit the support page →